In the bustling internet world, it's very important to stand out but grabbing attention towards your content takes a certain level of skill or budget. Here, visuals are acts as one of the success factors in PR strategy, and some of the worthful ideas are explained below which help for your next campaign.
1. Focus on video.
Generally, the video has the power rather than text-based updates about your business. For instance, a short clip video in terms of business info or announcements will reach a huge audience rather than publishing that in news articles. Reach out large audience base with making of videos like product demos, how-to tutorials, interviews, behind-the-scenes footage, and case studies.
Consider how-to presentations that center around high search volume keywords. Work with professional marketing experts to confirm volume, then execute relevant concepts.
2. Create rich content:
Having an article which is filled with valuable content isn't enough to get eyeballs on it. An attractive visual speaks a thousand word. Make use of infographic which helps to precise your article in visual images. This thing will grab attention and help vivify dry subjects.
Submit your infographic on various submission site will build quality backlinks for your article.
3. Consider your branding options:
Regardless of your chosen visual, it's important to ensure that branding is consistent and clear. The tricky part will be navigating publications' policies. Some are happy to share branded graphics, while others may not be. This is why it's vital to keep branding consistent. Even if the logo is chopped off, you should still be able to recognize the colors. Either way, have a branded and non-branded version of your visual ready. Always submit the branded version first, and if there are any conflicts, you have Plan B on hand.
4. Develop an online newsroom.
A recent survey showed that 79 percent of digital journalists visit the online newsrooms of both large and small companies. Apart from generating page views, the extra benefit is that you can localize and archive your press releases. Sometimes an email pitch alone doesn't do your story justice, even with all the attendant visuals, and it could be greeted cruelly by virus scas and spam filters. Remember to keep the newsroom on-brand, host a press kit, store your visual assets and make it all super easy to find. Adding rich content allows for attention-grabbing opportunities that distinguish themselves from the plain-text, no-news releases floating out there.
Press pitches have long been consistently black and white to avoid seemingly overly self-promotional. More colorful, visual pitches will help to tell your story in ways that mere words can't, so test these ideas out, and let me know how you get on!