Generally, Every digital marketer has a primary goal towards their business which is called “getting quality leads”. Yeah!! To generate a quality leads, need an optimized landing page which has the ability to attract the audience and drive them to take the desired action.
Before getting into the landing page optimization process, Firstly know about
what is Landing page?
A landing page is also named as lead capture page, destination page or static page which is any page of the website that is created to make a sales or get a leads for the business.
The landing page is the main component in digital marketing strategies. The main purpose of design a dedicated landing page is to achieve more conversion rate for the business.
Why it matters a lot in business online?
In some cases, The Business website has enough traffic but it drives low in sales. Landing page optimization is one of the key factors to overcome this hassle.
This should be optimized on a regular interval basis to increase business sales. It not only helps to generate the leads but also provide organic search engine ranking, build the business brand reputation and increase the online presence.
Now you got to know that what is landing page and how important for online business.
Well, Let us see the step by step procedure for optimizing the landing page,
1) Define a campaign goal
Analyze and define a campaign goal clearly before create the landing page because it plays a crucial role in landing page optimization. Keep the CTA section in the right place where the customer can easily take the desired action.
Keep in mind that two or more goals/Call To Action(CTA) on the landing page will confuse the customer and tends them to move on from the business website. So, Focus on the defined goal and set that in an appropriate landing page to meet the success.
2) Write a simple expressive headline
We have a few seconds to grab the user attention while they visit the business website. Right? Yeah..!! Bold and straight forwards headline is the only way to make the audience to notice what it is.
So, The headline should be mention that what you offer in a short precise manner.
3) Use the relevant images and videos
If the landing page is filled with full of content might change the audience mind to bounce back. Alternatively, Relevant images and video about your business product or services will tend the audience to stay on the business website and it reduces the bounce rate.
Therefore, Make use of images and videos relevant to the content in the landing page which makes more visually appealing.
4) Trust factors/testimonials
Presently, Most of the people having the mindset to read reviews about the business to get the existing customers experience. This will create a positive impression of your business brand. So, Embed the testimonial section on the landing page which boost your business growth.
5) Loading time matters
Loading time matters a lot on the business website. Yes, Nowadays the audience wants the information precisely within a short time. For instance, If your website landing page takes a long time to open then the audience will immediately bounce back.
Whatever you will work on the landing page like adding original content, image videos and other things will not matter when page loading speed is high. Optimize your landing page speed within a few seconds or else you’ll lose your customers.
6) Device compatible
Make sure that your landing page is compatible with various devices like desktop, smartphones, Laptop, Tablet, etc., Because, we can’t assure that audience are searching their needs on a single device only. So, optimize the landing page for all the searchable devices.
7) Add contact info
Clearly showcase your contact information in the landing page where the audience can easily view it. You can mention your contact number, email address, skype address, WhatsApp and physical address.
This would help the landing page visitors to immediately get in touch with you. It will generate more conversions for the business.
8) Employ a Strong CTA
Call To Action(CTA) is a very important element in the Landing page. Employ the CTA button in the right place of the landing page. While designing a CTA button you should consider three factors which are size, color, and content.
Moreover, It seems just like a button but it matters to get the users to take the desired action. CTA button, Color should be contrasted to the background, Size will be in medium and Content should be framed in the form like “sense of urgency”.
Embed the CTA button appropriately and convert the visitors into loyal customers.
Optimizing a landing page is not an easy task, that there is no proven strategy to follow-ups the guidelines to make it right. The above step by step procedure for optimizing the landing page helps to improve your conversion rate.
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