As every business people want to make a bigger revenue from their business website. But at some point, they are lagging in converting website visitors into loyal customers.
By executing conversion rate optimization best practices, you can gain more subscribers, leads, sales, and high return on investment in marketing. Yeah..!! CRO(Conversion rate optimization) is one of the fast and cost-effective methods to turn website visitors into paying customers.
Let’s get started to know from What is CRO?
In digital marketing, CRO is the practice of increasing the percentage of website visitors and convert them as a loyal customer by performing the desired actions on the website.
There are two types of conversion which are micro and macro conversion.
Macro conversion: Macro conversion is the concept of converting visitors into customers by completing the primary action on the website. The actions might be a purchase of a product or services, subscribe or fill out the lead form.
Micro Conversion: In contrast, Micro conversions are that the customers engaged with your business brand by signing up a newsletter, watched your explainer video or followed you on social mediums. Here, the users are moving towards the macro conversion.
How to calculate the conversion rate?
The conversion rate is the percentage of website visitors which actually converts. Here’s the equation to find conversion ratio,
Total transactions / total visitors * 100
Why it is so important?
Conversion rate optimization is so important because it delivers higher sales from the same amount of traffic. Instead of investing money in digital marketing services like PPC, social media paid ads, influencer marketing and more, you can drive more leads and sales with the current website traffic. If you want more website traffic, you can get it from the CRO improvements.
Let’s see one example, Consider that you are the owner of one business website. The main objective of yours is to convince 5% of people to buy sell the business product which costs $50 every month. Before CRO optimization, you can convert 50 customers monthly among 1000 visitors.
After optimization, your conversion ratio increases from 5% to 7.5% and you can turn 75% of visitors into customers. That’s great. With the effective conversion funnel, the conversion rate was increased for the same number of visitors.
Doubles your conversion rate and earn more money
CRO is the best way to boost your business sales in a cost-effective way.
Benefits of CRO:
Conversion rate optimization will make your website better as well as your conversions also improved. When paying more attention to marketing your website to bring visitors towards your website is as much as important to convert them.
Here are the true valid reason that inspires you to get started,
1) Able to understand the customers.
2) Increases your sales.
3) Beat your competitors.
4) Build a positive brand perception.
5) Lower acquisition cost.
6) Boost your SEO.
7) High ROI.
8) Gain trust among the audience.
Steps for improving the Conversion rate
Identify the customers - Identifying the targeted customers for your business is mandatory. Because it will help to figure out who belongs to your business market and who doesn’t. Your marketing content will reach to the right at the right time. And your potential customers can’t ignore your promotional message.
Survey users - Conduct a survey with a set of few questions to get more responses from the audience. This helps to gain an exact insight into the customer's needs and wants. Keep in mind that you don’t frame the question in the sense of boring and repetitive queries which will slow down your survey process.
Collect and analyze data - Collect the user behavior data on your website using conversion rates optimization tools like Google Analytics, Crazy Egg, Hello Bar, and more. from your website. Analyze the collected data with the following metrics which are Bounce rate, ROI, page view, new users, page load speed, average time spending on a page.
These analyses will help you to find out the loopholes where you are losing your users.
Run A/B tests - After finding out the exact reason which lags your conversion process, run the A/B testing to improve your conversion rate. Change the color, place of your Call-to-action, reduce or modify the content in leads form and slightly change over the UI/UX on your website. Surely, these changes will reflect on your conversion rate and user flow. Finally, Find out and fix that which changes will work for you.
Track the visitor's behavioral flow on your website - By tracking the user’s behavioral action on the website yields a lot of benefits for your business. In which blog posts that they are spending more time, how far they are reading and existing from one page.
Run heatmap analysis - Run heatmap analysis on the primary page of your website which is landing page and product/service pages. This analysis will show where the users click and how they use the webpages. Based on this data, optimize your website which increases your conversion rate.
Guide your customers - Instruct the customers that what action they have to do on your website by placing the CTA, arrows, navigation, forms and other elements in a proper place.
Leverage customer reviews - Customer reviews and testimonial on your website will increase your Conversion rate. Generally, people have the habit to check out the reviews and ratings before making a purchase of any product/services. It plays a major role in the buyer’s decision making. So, place real customer reviews either in text/video format on your website.
Long-term testing - Testing done at one time is not help you to drive more conversions for the long-term. Nowadays, online user's behaviors were changing continually and we can’t fix them at one point. We need to keep updated with new things to engage with them. So, keep updating your website with new functionalities and user experience by running A/B testing to stay in the line of competition and improve your sales.
Are you ready to doubles your business revenue via your digital door with amazing CRO strategies? SEOWarriors stands here to improve your website traffic, sales and revenue. Get the best CRO services to meet your business goal. Make a call by today +91 6384088485 to skyrocket your business growth..!!