In this fast-moving internet world, there are a lot of options, tips, and tricks out there to increase your website traffic. You may have tried out many ways to improve your website traffic yet still didn’t gain the expected result. Right..!! No worry guys. Just chill out. In this article, you can get proven ways to improve your website traffic.
Let us get to it,
Before getting started to know about the strategical ways to improve your website traffic. Let us first know about the importance of bringing more traffic towards your website,
Simple truth is that the increasing number of traffic will offer more opportunity to convert website visitors into loyal customers. But, It’s important to gain more quality traffic rather than bad traffic towards your website. Because the more quality website traffic will better your business to the next higher level. Bad traffic will put your business in the dust.
By increasing quality website traffic, you can
1) Generate more qualified leads.
2) Reach your brand value to the audience.
3) Build a better relationship with the audience.
4) Sell your business product/services.
5) Expand your business.
6) Gain new customers, and
7) Grow your business continually.
Generating more traffic towards your website is not the only thing to better your business. Increase and maintain the conversion rate by driving the targeted audience towards your business website will help you to stand out in the competition line.
How to Increase Your Website Traffic?
Guest blogging is one of the beneficial ways to bring new visitors to your website. You can attain this by inviting others to blog on your site or you can guest post your content on high domain authority websites. Both practices offer below benefits which are
*) Reach a large audience
*) Quality backlinks
*) Improve your site authority
*) Referral traffic
*) Brand awareness
Make use of the guest blogging effectively will reach your brand among the huge audience and gain trust. Without any thinking, start to blog regarding your market/niche. Keep in mind that your blog content must be quality content.
Enhance your old blog post
It’s an easy job. More or less it takes a small amount of time to work on it. Your first step is to look up your blog section and pick the outdated blog. And then upgrade that blog with the new screenshots, images and remove outdated content which increases your website traffic significantly.
Make use of Podcast
Nowadays more people are likely to listen to the podcast. Due to this, the Podcast platform has become the most popular marketing channel to reach a huge audience base.
The best-recommended option is to move your participation as a guest on other’s podcasts. Surely, this works out well. As a benefit, your website link will be shown in the note section which helps to increase search ranking.
Share videos on LinkedIn
For business, LinkedIn is the best place to promote it across the globe and have a lot of opportunities to connect with business people. A recent survey report that LinkedIn shares significantly grow in the last year. How can turn up the audience's attention towards your profile?
Make an explainer video, real-time video or other videos and shared that in your LinkedIn profile which probably increases shares, views, likes, and comments and also drives the audiences to your website.
Now you have an amazing blog content in your niche. Next what? It’s time to outreach the content. Search the influential blogger and immediately contact them with neat content to share your content. 100% sure your blog will get a better reach.
Undoubtedly, SEO is one of the best methods to bring audiences who exactly needs your business product/services/solutions to your website organically. So, Rank your primary business keyword at the #1 position on search engine result pages.
Because people are likely to click the first 3 places on search result pages. SEO practices will take some time to attain a higher ranking. But the outcome stays for the long-term. You need to focus on both on-page and off-page optimization for better ranking.
Paid advertising is a great way to drive visitors to your website instantly who exactly searched your business product/services. There are a variety of paid advertising methods are available here which are Google search ads, Display ads, Retarget ads and social media paid ads.
Each paid ad method workflow, bidding strategies are different. With best practices, paid advertisements will boost your website traffic without any fail.
Quora is the Q&A platform where more users are engaged here to get a solution, suggestion to their query from other users. There is a two-way option which is you can ask a question or write an answer in your niche. If we utilize it effectively, you can able to drive more users towards your website.
Take into account, Your answer must be useful to the users. Attract the audience with fresh unique content and images. Your main goal is to make the audience to take the desired action that brings them to your website and build an authority for your business brand.
Google My Business listing
Google My Business is one of the best free ways to get more traffic to your website. First, optimize your My business listing with proper details and integrate a link to your website. When the audience made a search using “near me” keyword then Google displays your listing in the result if it matches the exact query.
By creating Google My Listing you can get more benefits from it. It’s free of cost and easy to create. Increase your business visibility, drives more traffic and positive reviews about your business product/services will improve your brand perception.
Concentrate on Social mediums
Social Media is the biggest free marketplace to promote business products/services. Not only businesses, But It also becomes a part of our daily routine life. Top social mediums like Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn are ruling the online world.
Social mediums are more beneficial for businesses to reach their business products/services to the global audience. Continually engage on social mediums will drive more traffic to your website, build brand identity and credibility for your business.
Target Long-tail keywords
It’s hard to rank #1 for a more competitive keyword. But at the same time, If we focus on ranking the user searchable long-tail keyword will help to attain high rank easily and it automatically drives them to your website. For long-tail keyword, the competition also less. We can easily attain a better ranking for that keyword.
And one more thing, Voice search are becoming more popular in recent days. Audiences are likely to made a search using voice rather than typing it on search engines like Google, Yahoo, Bing and more. In the voice search, people are used to searching long-tail phrases.
Start Email Marketing
Email marketing is not dead. Still, it’s alive and returning better ROI for all kind of business. Don’t underestimate the power of email marketing services. The email marketing can able to get connect with your existing and new customers easily.
Try to promote your business with email marketing services. Design a delightful template and send that with a catchy headline to your customer which increases the open rate. Not forget to integrate your website link in that template. And one more thing, Not push them with continuous promotional mail.
Reduce Bounce rate
Make sure that your website bounce rate is optimal. Because a very low bounce rate hurts your website performance and conversions. Below are the metrics of bounce rate, which are
80%+ is very bad
70 – 80% is poor
50 – 70% is average
30 – 50% is excellent
If your website bounce rate will be a very bad or poor stage then your first step is to check the website loading speed. Yes. Website loading speed matters a lot. For instance, your website loads for a minute then the users immediately bounce back to other websites.
By optimizing your landing page, you can reduce the bounce rate. Check out this step-by-step guide for landing page optimization.
Optimize your website for google’s mobile-first index
Based on the Google updates, Your business website must be in a mobile-friendly manner. How can I check my website is either mobile-friendly or not?
Google offers a free tool to check the website’s mobile-friendliness. Here’s that link >> The Mobile-Friendly Test.
Active YouTube Channel
YouTube is the second popular search engine that is used by trillions and more people daily. If you want more traffic then be active on your YouTube channel. Video has the power to grab the audience’s attention.
Check out this guide to know about YOUTUBE ADVERTISING in detail.
Repost old article on LinkedIn
LinkedIn is an awesome place to share useful content to reach more audiences. Repost your well engaged old blog on the LinkedIn article which surely drives more traffic to your website.
Google Analytics is a free tool to analyze your website performance and the effect of your work. Analytics provides detailed graph reports for the month, day, week and year.
Keenly analyze and track your website traffic daily to get that where we’re lagging and what area we want to focus on further.
Improve your organic CTR
Is that your website placed in 4th, 5th or above in Google search results? If yes, then don’t get worried about it. Yeah..!! Pull the audiences to your website by optimizing compelling headlines, meta content and keyword integrated slug which increases the Click-Through-Rate(CTR).
Steels your competitor's traffic sources
You can gain more traffic by keenly tracking the competitor’s high traffic resources. There are so many free and premium tools are out there to track the competitor’s website traffic and backlinks. You can use SEMRUSH, SimilarWeb to track your competitor’s.
I hope, This article will help you in improving your website traffic. Getting more traffic is not enough to uplift your business. You need to focus on convert visitors into potential customers.
Do you need any assistance to increase your website traffic and conversion rate? Please let us know here. We’re here to serve you.