Social media are now well established and its usage percentage is increasing year-to-year. But the value may vary based on different demographics.
Have you heard about this, around 90% of digital marketers say that social media marketing has established a better business brand exposure and spending 6 hours per week in social mediums will increase the business leads?
According to the Global digital report 2019,
1. Internet users increase by 9.1% year-on-year
2. Social media users increases by 9% year-on-year
3. Mobile users increases by 2% year-on-year
Due to the increased users of the internet, social media, mobile devices, traditional marketing will not be enough to sustain the business in the running internet world.
With the benefits of social media channels, Businesses needs to leverage social media properly and grab the benefits from it. Business people are not utilizing the social media that they are missing out on an exceptional opportunity to grow their business.
Well, Now let us see how social media marketing helps to grow your business
1)Better Brand Recognition
A strong online presence on social media will build a brand value for your business. It reduces the consumer's response time nowadays If consumers are facing any issue with product/services that they are expected to sort out that it right away.
A brand which serves an immediate response to the consumers on social media will have a large audience base. Engage the audience with providing useful information and sort out their issues, along with some entertainment will keep their interest peaked.
These things will expose that you value your customers more than money. It’s one of the biggest qualities to spotlight your business brand in the crowded marketplace.
2)Improve Search Engine Ranking:
Social media marketing will boost your search engine ranking. Yeah..!! social media marketing activities are considered in their search engine ranking algorithm.
Not only social media presence will impact search engine ranking, but also important to maintain the social media profiles. Because when customers made a search on your brand, social media profiles will list on the first page. If the page is not properly updated and actively engaged then the consumer will move out.
True fact is from small to large businesses are gaining more number of leads from social media than other marketing tactics. Here, you have more chances to engage with the audience and turn the viewers into happy customers.
Continuous presence on social media will build trust and credibility for your brand which leads to more conversions. Promote your business brand on social media with unique clear, understandable and entertainment content.
4)Drive Website Traffic
Social media is another doorstep to drive traffic towards your website. The more you utilize social media effectively will gain more users for your website. Every single post on social media will have a lot of possibilities to bring new visitors to your website.
Most of them are using social mediums and they are frequently checking out their feeds. It’s hard to turn their attention on your post. The post which contains curiosity will tend the user to visit your website. Once the user came, then have the chance to convert into a potential customer. Presently,
5)Reach the Target Audience
Biggest merits of social media marketing is that you strategically focus your promotional activities on the target audience. For instance, your business solutions are for some age group people then you focus on them and drive more leads rather than focusing on all the one.
First and foremost step is to create a crystal clear demographics report which carries gender, age, location, interest, etc. After graphing this, you can get an idea about which social media platform to choose in order to reach them. So, pick the right one and invest your time, effort and money which helps to gain the valid leads.
6) Target and retarget ideal customers
Social media offering paid advertisement services which can do a lot more than organic social media marketing. Yes..!! With the targeting options on Facebook paid ads, you can promote your business with the targeted audience and gain website traffic and more valuable leads from it.
Through this paid social media promotions, you can grasp the ideal buyers and who exhibit from it. After that, you can analyze, change your marketing plan and retarget your audience which helps to gain relevant website traffic and better outcomes.
7)Improve brand authority
Improve your business brand authority by promoting on social mediums. The unique catchy content and entertainment images on your social media post will head up the audience and tend them to put like, comment, share and mention your brand in their post.
Mentioning your brand on their post will help their followers to think about you and build brand authority. It will gain new customer attention and have the chance to follow your social media profile for further updates.
Hope, This article will give insights about how social media marketing can help to grow businesses.
Are you not getting enough results from social media marketing? SEOWarriors experts are here to help you out. SEO Warriors - one of the fast-growing social media marketing company that offers powerful social media marketing services to enhance your business brand on various social media platforms.
For any assistance information, Contact us to get a free business consultation.