The world is getting into digital at a lightning speed and digital marketing is catching up equally. Business people and digital marketers are very much eager to know about the latest trends & technologies in digital marketing to keep up in the competition line.
Grabbing customer attention is fully depends on the marketing move nowadays. Being aware of the latest trends and technologies in the market is very essential to stay on top of the game.
Digital marketing is comprised of an array of digital marketing solutions such as SEO, PPC, SMM, SMO, ORM, ASO, CRO, and more. The drastic growth of these digital marketing services impacts all major industries.
Many trends and technologies are evolving day by day and it has become mandatory to keep updated with that. Because things work today it’s not surely going to work tomorrow or the future. The world’s leading search engine Google is regularly changing its search algorithm to deliver the best to the audiences.
So, stay ahead in the competition by applying the latest trends and technologies in your business. Let’s get into know the
Top Digital Marketing Trends 2020
Social Media - Undoubtedly, It’s become an integral part of our daily lives. Social mediums like Facebook, Twitter, LinkedIn, Pinterest and Instagram play a vital role in online shopping. It’s very rare to see without a shoppable post on social mediums nowadays
A report says that 72 % of Instagram & Pinterest people buy the product through the Instagram and Pinterest app. It’s the biggest platform for business people to sell their business products/services through these social mediums.
Merchants can easily reach the global target audience. Make use of shoppable ads on top social mediums which helps to turn the visitors into reliable customers.
Most people are spending their time online. Everyone is looking for unique fresh content which is also attractive to them. Visual and engageable content will make the audience to see what it is and what it offers. The reasons how interactive content takes off in 2020,
1) Unique fresh content will stand out from the crowd
2) Make audiences to stay for a while on the page
3) Eye-Catchy content shared by a huge audience on the various online mediums.
4) Build a fanbase for your business product
5) Create brand awareness among huge audiences
6) One special thing is that interactive content engages your audience and loved by more audiences.
Generally, every user wants to feel like they are very special. That’s true. 2020 is going to be the year of personalized marketing. Nowadays customers are very clear in skipping the advertisement which is not connected to them. So, personalize them to turn towards your business.
It’s one of the best tools to tune the customer’s experience to the next higher level. By applying it to your business, you can gain more sales, brand credibility, better customer experience and more.
Personalize your audience by sending a personalized email that describes product recommendations, video messages, social media messages, and more. Increase your business sales by remarketing your business product/services to your audiences.
Google Ads Smart Bidding
In 2020, Google ads bang with automation and smart bidding. Yeah..!! You may have heard about automation. Google has announced Google ads updates at Google marketing live that likely lead up with smart bidding and automation.
Here is the digital ad revenue of Google and Facebook till the year of 2016 and expect to grow in 2020 and 2021.
Bidding strategy is the most crucial task in Google ads. The small mistake on bidding may lead to a big loss in the budget. The automation and smart bidding will help in smartly maximizing the conversion rate.
The new updates on Google ads will offer an option to choose conversion action, set your bid to optimize when sales start or stop, optimize bid across several ad campaigns.
Evergreen digital marketing solution is content marketing. Content is always king and it always rocks.
Awesome high-quality content of yours will help to grab the audience to your business and helps in search engine ranking. Not only in 2020, but it also continues in the future. Fuel up your business growth best content marketing agency.
Video - Attention-grabbing tool and it’s the most promising way to reach the audience quickly. Yes..!! YouTube world’s second-largest search engine that consists of a trillion and more active users.
Make use of video marketing effectively and grab huge target audiences across the globe. Visuals are more powerful than reading the text. Here is the complete guide for YOUTUBE ADVERTISING. Check it out and get huge benefits from it.
SERP Position Zero
What will be the top ranking in SERP is either #0 or #1? Most of them thought that #1 is the top rank. But that’s not correct. #0 is the top-ranking is SERPs. #0 is the place called featured snippet which shows your website text with URL in SERP.
This is the prime location that has a high chance of getting the user’s view and drive them towards the business website. Check out this link to get guidance to attain zero position >> Ranking Zero
The utilization of voice search across the globe makes the business people and digital marketers to rethink their digital marketing strategies. Voice search delivers the exact result for the asked query using a semantic search and Hummingbird algorithm update.
The popularity of voice search gains attention from marketers and business people. It’s crucial to optimize the website with voice search optimization. By 2020, 50% of all online searches by users will be voice searches. Daily, 55% of teens and 44% of adults are making use of voice searches.
So, Rethink and adapt voice search optimization on your business website.
AI and chatbots
Presently, AI advances impact in our daily life in the form of a smart car, smart home, smart devices, chatbots and more. Those things are designed to make our routine work easier. In digital marketing, AI is going to play a major key role in collecting data, analyze and apply it.
AI transforms digital marketing strategy and customer experience to the next level. In 3 ways AI betters digital marketing which are
1) Awesome customer experience – The whole effort of digital marketing on your business is to gain great customer experience. AI makes this magic for your business. Let’s see how will it be? When the user searched on a query, If they found that was so relevant to them then they are likely to get convert as a loyal customer.
AI can deliver the user expected result by analyzing the data and gives the result based on the user’s location, past historical data and behavior. This will help to improve digital marketing strategies and better customer experience.
2) Personalize customer behavior - AI can personalize customer behavior based on the record. But it can also predict the new user behavior by analyzing data from the third-party database. With these data, you can able to serve the right data that what actually customer wants at the right time. Improve sales and RoI of your business.
3) 24*7 support - Every customer looks for the immediate response and solutions to their query. Make this into reality using chatbots. Chatbots just act like a human and respond to the user’s basic queries in real-time. Chatbots serves 24*7 to the customers and also it builds brand credibility and trust among the audience base.
The things either it would good or bad said by influential people in the society will reach 92% of people and creates a great impact. Do you agree with it? If not, let me say one real-time instance. One leading gaming company launch its product with high influential marketing campaign #superload on TikTok which makes a better outreach among audiences.
Rather than corporate advertising, Influencer marketing will reach your business at an affordable cost.
Here micro-moments are like a small action be taken off when we turn to mobile devices or desktop. Presently, every user wishes to fulfill their needs instantly like getting food from favorite restaurants, buying a dress, and other things.
Make this as an advantage to your business by serving your business product/services to the right people at the right time and place. To be successful in 2020, you need to know where your customers are searching for your business info. You have to be there, be useful, be quick.
Find the potential customers “buy moment”, serve them with the right content at the right time and convert them as loyal customers.
Social Media Stories
Now, social media Stories are available on Facebook, snap chat, Instagram. And Youtube has its Reels story format. Created stories will be cleared after a while. Yet it is a great opportunity for business people to advertise their business products/services cost-effectively.
The benefits of social media stories,
1) High engagement with followers.
2) Increase brand awareness.
3) Reach more audiences.
4) Drive traffic to your website.
You can easily engage the audience by conducting a poll in the stories. Reach your business brand quickly with social media stories.
Digital Marketing in 2020
Digital marketing platforms surely going to transformed by new technologies. The way we collect, analyze and predict the customer needs and wants using AI, DBM and smart strategies to get a refined report quickly.
Personalized customer experience will help in your business growth. In upcoming years, it's just to keep updated with the latest trends and technologies and make use of it in real-time to stand out in the competition. You have to provide the best to the audience to stay connected with them.
Need any assistance to promote your business worldwide? SEOWarriors experts are here to assist you. We are one of the leading digital marketing agency that provides complete digital marketing solutions for all kind of business.