Law is an emerging field which will attain a rapid growth in upcoming years. There’s no doubt in that. There are huge opportunities are available for professional attorneys and young law aspirants in legal professions. But, My question here is that how your clients will notice your law firm or you as an attorney in this vast digital world.
Here, Everything is changed into digital. Across the globe, Trillions and more people are searched on the world’s most popular search engine GOOGLE to get instant solution for their queries. In the future also, the usage of the internet is going to attain new heights. There is no chance of getting fall down.
Eventually, Digital marketing is the most reliable way of getting noticed by your clients worldwide and gain better results for the long-term. Without marketing your law firm, It’s highly tough to run a successful law business.
Reasons to choose a lawyer marketing
Let me first explain what is lawyer marketing? Lawyer marketing is the process of promoting your law firms and practices online to attract the clients and make you stand out in the law field. This offers two benefits that bring clients to contact and hire you via various digital mediums.
As I already said, General audiences are spending most of their time online for various purposes. More and more business people are entered into the digital world to engage with their audiences continually. People are expecting that too.
The online medium is the place where we can grab and turn huge audience attention towards your law firm. People are very clear in an advertisement to skip that in one sec. So, Attract and drive them towards your digital door by executing unique digital marketing strategies.
Digital marketing comprises of a wide range of digital marketing services which are Search engine optimization, Pay Per Click, Social Media Marketing, Social Media Optimization, Email Marketing, Content Marketing, Online Reputation Management, and Conversion Rate Optimization.
Each service will help to stay ahead in the competition line, drive more clients, build a brand identity for your business, positive brand impression, convert visitors into loyal clients, increase sales of your business, and better Return on Investment(RoI).
Hope, Now you will change your mind to enter into the lawyer marketing. Now let us see how to market your law firm effectively.
Build a Website
The website is the medium where the general audience looks at your practices and knows about you. This was the first place that you can connect with your audience. So, build a professional website with better functionalities and user experience.
Have you heard about this, “First Impression is the best impression” If you’re missed to WOW your customer at first sight then it’s hard to bring them back? Your website must be fast, mobile-friendly, well-designed, and secure.
Add testimonials, mission, and vision, practice area page, FAQ page, blogs and mainly about us page. In about us page, mentions why are you here, who you are and what you would do. To make the clients stay on your website for a while add a video on the landing page.
Fill your website with unique fresh content and real-time data which help to gain trust for your law business. Landing page optimization is so important while optimizing the website. By optimizing it properly will help to attract the audience and drive them to take the desired action.
Check out this step-by-step guide for landing page optimization.
SEO stands for Search Engine Optimization. It is the practice of optimizing your website under search engine guidelines to rank high in the SERPs(Search Engine Result Pages). Without SEO, Your website will remain in Google SERPs but not in the #1 position. You may ask why the law business website needs to be ranked at #1?
The exact answer lies within you. Yeah..!! Take your mobile or Laptop search for any things that come in your mind right now on Google. Google delivers so many results but your next action is to click the first 3 results or maybe 5 results.
Is it right? Yes..!! Not only you, but the maximum number of people choose the first 3 results. According to the survey, A website at the #1 position in SERP will drive more organic traffic. And one more thing, There are so many factors need to be considered to rank high which are meta tag optimization, quality link building, keyword optimization, and more.
Social Media Marketing
As you know how social media platforms are emerging exponentially. The general audiences are engaged their time maximum on social mediums like Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Tumblr, Reddit, and Instagram. If you’re not having any social media accounts for your law practices or law firms then you’re missing out on a massive advantage for your business enhancement.
Don’t miss out on the great opportunity, Build a professional account for your law firm if not have. Creating an account is not enough, start to engage with the real-time audience and respond to them immediately. It will showcase among audiences as that you’re valuing your audience response. Reach your target audience via social mediums and get more leads from there.
Content is King. Content has the power to pull off the huge audience. Add a blog section on your law firm website. Having a blog on the website increases search engine ranking.
It builds awareness for your law firm brand and describes your value to the audience. These things will help to drive them towards your website. There are so many free content publishing websites are available out there. Publish quality content on those websites continually which improves your brand reputation.
It is a paid advertisement and you have to pay when people click your advertisement. Compared to SEO, PPC delivers instant results and delivers quality traffic to your law firm website.
The PPC ads will be shown on the top search results pages before the organic results. As I told you earlier, the first result on SERPs will drive maximum website traffic. These paid ads run under the bidding strategy. One who is excellent bidding strategies will cost-effectively run the paid ads campaign.
Google My Business
If you want to gain your local audience's attention and bring them to your law firm then you must claim your Google My Business Profile. Optimiza that profile with proper title, keyword, category, mobile number, a destination address, website, opening hours and closing hours.
When people searched regarding “Your law firm keyword” [near me] will display your My Business listing at the top and have a lot of chances to convert them as a customer without advertising. This also helps to drive users to your website and boost your SEO.
It is one of the most cost-effective ways to generate more leads and retarget the potential and new customers. More marketers say that ii delivers high RoI.
Check out this blog >> How to Run a Successful Email Marketing Campaign?
Build and maintain brand reputation
Reviews play a very crucial role in today’s internet world. Based on this, decision making on purchase by people also changing. Most people are watching reviews and ratings before making a purchase.
So, ask your existing customers to put their experience on your Google My Business listing or add those in your website testimonials section. Don’t get back, if you face any negative/bad reviews. Negative reviews are the keys to correct your mistakes.
Here is the guide for removing negative reviews from Google Search results.
Track and measure the results
Tracking and measuring the outcome of your applied marketing strategies will help to get a clear graph of which one is working and which one is to eliminated or scrutinized to work better. If you do not take this seriously, then there is a low chance of getting success in your business online. You can track and measure your website performance, conversion rate using Google Analytics.
Final Note :
Now, Are you looking to market your law firm with the best marketing strategies? We’re here to serve you. At SEOWarriors, we deliver 100% expected results at the right time. Take a look at our digital marketing services, testimonials to know about us and hire us to work for you. Bring your business, we’ll make it as a brand for you.