Technology enhancement changed the way we shop now. Presently consumers love seamless buying experience. That’s why digital shoppings are skyrocketing. On the other side, Physical foot traffic to the brick and mortar stores are long gone.
Retail owners have to adjust their marketing strategies to keep up with consumers and fulfill their demands. In the current situation, Retailers have to compete with giants like Amazon, Walmart, and others. Digital marketing is the best way to drive consumers to your physical store and brand your business among a large audience.
Whatever happens, still consumers are love in-store experiences. According to a report, 77% of buyers prefer to pick out their groceries. Drive consumers and thrive your business to the next level with the best digital marketing strategies.
Let us start from scratch,
Grocery Stores :
Grocery stores are one part of retail shops that primarily sell food and other household items. It sells non-perishable packaged goods which are filled in cans, bottle, and boxes. Large grocery shops that comprise non-food items such as clothing, pharmacy, customer service, are called supermarkets.
Why grocery store needs digital marketing?
Before getting to learn about the importance of digital marketing on grocery stores, Let us first know
What is digital marketing?
Digital marketing also named as internet marketing and online advertising. It is the process of marketing your business product/services on various digital channels. Channels such as social media, search engines, mobile, email, and other platforms.
Importance of digital marketing on grocery stores:
Based on the statista report, In 2018 worldwide e-commerce sales reached $2.84 trillion and it’s expecting to reach 4.9 trillion in 2021. But the in-store sales of the US in 2017 was accounted for 91% and according to one report 58% of consumers are unlike to pay for the shipping and 34% of consumers think that product return process is difficult when shopping online.
From the above, we can conclude one thing that still brick and mortar store is not going anywhere. To stay in the competition line and survive in the digital world, shop owners have to afford seamless experience to the consumers in both online and offline channels.
Current marketing is filled with heavy competition and marketing becomes an integral part of selling business products. Consumers have more choices nowadays, grocery stores have to reach them, tempt them, and make them to buy your business products. This can be achieved by marketing digitally.
The right place to advertise your business is where more audience spends their time. It’s obviously online mediums. Right.!! I know, it’s easier to say than put into practice. But if you want to better your grocery business, you must keep-up with audience behavior and the latest digital trends.
What benefits does grocery stores gains from digital marketing?
1) Brand awareness
2) Increase the business profit
3) Target marketing
4) Brand credibility
5) Improves online visibility
6) Retarget the consumers
7) Maintain brand reputation.
8) Boost physical foot traffic
9) Better conversion rate
10) Reinforce your business revenue
11) Increase ROI
Hope, Now you can get the importance of digital marketing and what it offers to your grocery business. If you’re neglecting the online presence of your grocery business, you’re putting your business in the dust.
Transform your business with the best digital marketing services.
Digital marketing is not a single bullet. It comprises various digital marketing services such
1) Search Engine Optimization services
2) Pay Per Click Services / Search Engine Marketing Services
3) Social Media Marketing Services
4) Content Marketing Services
5) Email Marketing Services
6) Reputation Management Services
7) Mobile App Marketing Services
8) Conversion Rate Optimization Services
SEO For Grocery Stores:
Search Engine Optimization is the practice of optimizing your business website that helps to rank higher on search engine result pages. Let me explain, users are using mobile phones and desktop frequently for different purposes. If they want to know about something like “best grocery shop” or some other terms, their immediate next step is to Google it.
Now Google displays 100 and more results based on the search query. But 90% of users click the first result, 70 % of users clicks 2 to 4 results and below results are rare to click by the users.
One who stays at the #1 position on the search engine result page, will gain more user traffic to the website. And have a lot of chances to convert website visitors as loyal customers, bring them towards the physical store. This process takes time to rank your website organically.
So, If you want the more global audience to your business via digital door then it’s highly recommended to place your business website at the top position. This can be done by the SEO process.
Local SEO For Grocery Store:
Local SEO service is the process of optimizing your online presence to grab the local audience. For instance, If users search a query “best grocery shop near me”, Google fetches and displays the results based on the location and relevance.
Google displays the top 3 results above the organic search results in a snack pack based on the user search location and relevant query. Most local users click the snack pack results.
To grab your local audience to your store, immediately claim Google My Business listing for your business. 46% of google searches are all local. Utilize it smartly. Still, some of the small businesses not even ready to claim the listing. It’s absolutely free of cost. We don’t even need the website to create it. Optimize your listing with business name, address, clear location, choose the right category which matches your business, phone number, website (if have), images, opening hours, services what you offer, and more.
PPC For Grocery:
Pay Per Click is a paid advertising service which helps to increase the website traffic and here advertiser have to pay for the ad when users click it. Here, you don’t want to wait like SEO to rank your website.
PPC is also called Search Engine Marketing that helps in improve your brand visibility and reach the right audience in the right manner.
Social Media Marketing For Grocery:
Social media makes the world crazy and it’s has become one of the most reliable places for businesses to earn revenue. Shockingly, no supermarket has any social media profile on facebook, twitter, Instagram, and others.
Supermarkets can exponentially grow their business by promoting in on top social mediums like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. Continuously engaging on social media channels will drive foot traffic and website traffic to your business.
Content Marketing For Grocery:
Content is always king. Expose your business product/services via content will reach a global audience and build a brand identity. Share useful and unique content on free online mediums will gain website traffic and increases your search ranking.
Guest blogging, press release, article submission about your grocery business will boost your business significantly. Create a follower base for your business will awesome content.
Email Marketing for Grocery:
Email marketing is an evergreen marketing service that helps to retarget the consumer and drive them to your digital door. According to the recent survey, email marketing delivers high ROI than other marketing services.
Start to collect emails from your store visitors physically or get it from email newsletter signup on the website. Don’t urge them to provide the email. After that, Create an eye-catchy email template that shares your business info and what the customers want to do in that.
Start sending special offers, discounts, vouchers to nudge them to buy the product from your store. This will help to connect the new consumers as well as engage with existing consumers.
Reputation Management For Grocery:
Reputation for a business is the most important one to maintain nowadays. Yes..!! Most people are likely to check the reputation and review of the business brand or business product before making a purchase. And consumers also leaving a reviewing in online medium if they are satisfied with customer services, not satisfied with the product, or other things.
If your grocery shop faces negative/bad reviews, face it in a cool way. Here’s the article about how to remove the negative reviews on Google? << Check it out here.
It’s an undeniable process to maintain the brand credibility and reputation online mediums. Protect your business with the best reputation management services.
Mobile App Marketing For Grocery:
As same as Google, the mobile app marketplace is filled with trillions of apps. If we want to acquire more app downloads, user engagement, and installs then you must apply unique app marketing strategies. Mobile app marketing involves ASO(App Store Optimization) that will optimize your grocery mobile app and rank higher in the app search results.
Big online stores grab the audience worldwide in the form of discounts, offers, coupons and more.
Conversion Rate Optimization For Grocery:
Conversion rate optimization services will optimize your website to turn the website visitors into loyal customers. With a strong CRO strategy, you can influence more audience to your business website. CRO practices involve strategical planning, landing page optimization, high-quality user experience, A/B testing, a heat map, and track. Increase your business sales and revenue with the best CRO Services.
Technology is evolving day-by-day and consumers also likely to go with digital. So, shop owners must keep up with the latest trends and technology to connect with audiences.
Do you want to find your consumers digitally?
SEOWarriors is the best digital marketing agency focused on helping groceries, supermarkets to uplift their business through powerful digital marketing strategies. Our main goal is to provide a reliable service to our clients and keep their business ahead of the curve. We are always actively geared up to help you at any moment.
Elevate your grocery business with SEOWarriors experts..!!