Presently, One of the most leading industry is the Mobile App market. Yes..!! Mobile applications are gaining huge attention at the global level due to their uses and friendly-interface.
The growth of mobile app supports economically not only for entertainment but also for businesses and other uses. The immense grand exposure of the mobile app industry tends a lot of businesspeople to enter into the marketplace. Due to this, Strong competition also arises in the marketplace.
For newbies, It’s harder to step ahead in the mobile application marketplace. Don’t worry..!! Here is the solution. App Store Optimization(ASO), which helps to stand out in the highly competitive mobile app marketplace.
ASO is the term, Have you hearing for the first time? No issues. Just keep on reading to know about in detail.
Let us start from scratch,
What is ASO?
ASO is also called as App Store Optimization, App Store SEO, App store ASO, Play store ASO, APP Search Optimization, App Store Marketing, Mobile App SEO.
App Store Optimization is the process of gaining visibility for your app and increase the app downloads organically within the app stores. This can be achieved by attaining high ranking in the app search results which helps the people to find your apps easily.
For this, you have to optimize your mobile app name, title, subtitle, logo, app rates and reviews. Take into an account, Achieve high ranking doesn’t happen at a single night. It takes some time to accomplish it.
How is ASO different from SEO?
SEO(Search Engine Optimization) is the practice of optimizing the website in SEO and user-friendly manner which helps to attain a high rank in various search engines like Google, Yahoo, Bing, etc.
SEO(Search Engine Optimization) is the process of optimizing the mobile app in app stores which helps to attain a high rank in mobile app search results.
Both ASO and SEO has some similar optimization process like keyword optimization, quality link building, and conversion optimization. It is only under the ranking factors where ASO and SEO varies.
Importance of ASO:
According to the statistic report, more than 2 million mobile apps are available in iTunes and 3.7 million apps are offered by Google play store. From that, we can conclude one thing that the app store is filled with heavy competition.
Every application owner wishes to gain more downloads and users for their app. This wish can turn into reality by stay top in the app search results when people searched in the app store.
Based on research, millions of people are downloading the mobile app from search results. And one more thing, High ranking app can get more downloads organically.
App Store Optimization will take some time to deliver the desired result but its benefits stay for the long-term. Don’t miss out the biggest marketing channel for your mobile apps and games.
Here are the benefits of ASO,
1. Gain more visibility.
2. Stay top in the App search results.
3. Boost organic downloads.
4. More conversion rate.
5. Avoid spending money on ads.
6. Earn more revenue.
7. Enlarge audience base widely.
How ASO work for your brand?
App Store Optimization will work for your mobile app under ranking factors. For instance, let us take the top app stores which are Google play store and Apple App Store.
These two app stores are the mobile platform which allows users to look for apps, games and download them. The main key differences of the Google play store and apple app store is a review process.
Google play store is as much as like Google search engine which allows us to update and publish the changes with no time limit. But, In the apple play store, each app undergoes a review process.
Here, the review process takes 24 hours in the Apple app store and Google plays store review the app after the app successfully launched.
Let us see the different ranking factors of Google Play and Apple Play store,
How to do ASO effectively?
Here are the simple steps to improve your mobile app growth in app stores. Let us dig into it,
Define a clear-cut ASO strategy: Before entering into any business, Analysing the marketplace is very important. This will give an insight into audience pulse, competitors strength, and weakness, etc. After that, derive a winning ASO strategy like searchable keyword, location-based audience, etc for your mobile app.
Name your App: This is one of the important processes in ASO. Name your mobile app with application relevant keyword, easy to read and unique. When the title of your app is attractive and simple, it will gain more recognization from the audience.
Keep in mind that, Title of your app, not more than 50 characters in Google play store and not more than 30 characters in the Apple app store.
Keyword research: Research the relevant keyword for your mobile app by considering the following queries,
1. What are the key highlights of your application or game?
2. What are similar applications called?
3. What is your application's section?
4. Which terms do individuals ordinarily use in this section?
App description: Mobile app description must be informative, naturally description, easy to understand, utilize keyword(only Google play store), up to 4000 Characters in the description.
App Icon: Design an app icon for your mobile app which attracts the more audience to click it. Relevance is more important, make the app icon relevant to your mobile application. Your mobile app icon should reflect what your app is all about.
App screenshots and videos: Rather than textual, visual has the power to attract the audience attention easily. So, Narrate the explainer process of your app in a screenshot or either in video format. These things will help to impress and convince the audience to download the app.
App Ratings & Reviews: Reviews are the most important factor to gain trust among the general audience. Positive Reviews and high rating will help to increase the app ranking.
Hope, Now you got a clear idea about what ASO is, it’s benefits, workflow, and ways to gain revenue from it. Are you an entrepreneur, having a mobile application which needs ASO to boost organic traffic for your app?
SEO Warriors - Get the best ASO services to market your mobile app in a highly competitive marketplace. We are having a team of ASO experts can help to increase the ranking of your app in the mobile app store by implementing winning ASO strategy.